Browsing by Subject "Marketing"
Now showing items 1-14 of 14
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Basics Marketing 01: Consumer Behaviour
(AVA Publishing, 2009)An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ... -
Business research methods
(South-Western Cengage Learning, 2009-08-01) -
Core concepts of marketing
(Global Text Project, 2008)Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ... -
Essentials of marketing communications
(Pearson Education, 2006)Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ... -
An introduction to international marketing: a guide to going global
(Kogan Page, 1998)This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. -
Marketing 3.0: from products to customers to the human spirit
(John Wiley, 2010)In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ... -
Marketing management
(Prentice Hall, 2012)Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. -
Marketing management
(Prentice-Hall, 2001)Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ... -
Marketing management
(Pearson Prentice-Hall, 2006)Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ... -
Marketing research: an applied approach
(Pearson Education, 2007)This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ... -
Principles of marketing
(Pearson Prentice Hall, 2012)Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ... -
Principles of marketing
(Prentice Hall, 2000)This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ... -
Principles of marketing
(Prentice Hall Europe, 1999)Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical ... -
Principles of service marketing and management
(Prentice Hall, 2001)Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ...
