Browsing by Subject "Marketing-management"

Now showing items 1-3 of 3

    • Basic marketing: a global managerial approach 

      Perreault, William D.; McCarthy, E. Jerome (McGraw-Hill/ Irwin, 2002)
      This book is about marketing and marketing strategy planning. And, it essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.

    • Marketing management 

      Kotler, Philip (Prentice-Hall, 2001)
      Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...

    • Marketing management 

      Kotler, Philip; Keller, Kevin Lane (Pearson Prentice-Hall, 2006)
      Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...