Browsing by Subject "Advertising"
Now showing items 1-3 of 3
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Advertising and promotion: an integrated marketing communications perspective
(The McGraw−Hill, 2003)the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ... -
Advertising, promotion and other aspects of integrated marketing communications
(Thomson South-Western, 2007)The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ... -
Integrated advertising, promotion, and marketing communications
(Pearson Education, 2014)Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends ...
