Browsing by Subject "Marketing-management"
Now showing items 1-3 of 3
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Basic marketing: a global managerial approach
(McGraw-Hill/ Irwin, 2002)This book is about marketing and marketing strategy planning. And, it essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. -
Marketing management
(Prentice-Hall, 2001)Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ... -
Marketing management
(Pearson Prentice-Hall, 2006)Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...