Browsing by Author "AHAMED, BULBUL"

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Customers’ Attitude towards E-commerce in Bangladesh: An Empirical Study on Some Selected B2C E-commerce Sites

AHAMED, BULBUL; ISLAM, S.M. MONIRUL; QAOM, KISMAT (Northern University Bangladesh, 2015)

This study aims at identifying salient attributes of e-commerce sites in Bangladesh. The study tries to assess the perception of customers about the performance of major-e-commerce sites on those attributes. Eighteen potential ...