Browsing by Author "Ahmed, Ehsan Uddin"

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Approaches towards standardization and adaptation, preferred by major multinational companies operating in the consumer goods industries of Bangladesh

Hossain, Anwar; Dey, Bidit L.; Hoq, Md. Ziaul; Ahmed, Ehsan Uddin (School of Business, American International University-Bangladesh [AIUB], 2006)

The article provides a discussion on the concepts and practices regarding standardization and adaptation of marketing strategies used by four leading multinational companies operating in the consumer goods industries of ...