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International marketing
(Thomson South-Western, 2007)
International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ...
Modern pharmaceutics
(Marcel Dekker, Inc, 2002)
An up-to-date, sequenced approach to drug dosage formulation, design and evaluation. This edition offers new chapters on regulatory aspects of the pharmaceutical industry in the European Union, the pharmaceutical needs of ...
Consumer Behavior :Building Marketing Strategy
(McGraw-Hill/Irwin, 2010)
Marketing attempts to influence the way consumers
behave. These attempts have implications for the organizations
making them, the consumers they are trying
to influence, and the society in which these attempts
occur. ...
Lesikar's Business Communication :CONNECTION IN A DIGITAL WORLD
(McGraw-Hill, 2011)
This revision of Ray Lesikar's classic textbook takes the solid foundational principles of the previous 11 editions and applies them to business contexts in the 21st century. While continuing to focus on careful problem ...
Operating system concepts
(John Wiley, 2009)
Keep pace with the fast-developing world of operating systems. Open-source operating systems, virtual machines, and clustered computing are among the leading fields of operating systems and networking that are rapidly ...
Medicinal natural products: a biosynthetic approach
(John Wiley and Sons, 2009)
Medicinal Natural Products: A Biosynthetic Approach, Third Edition, provides a comprehensive and balanced introduction to natural products from a biosynthetic perspective, focussing on the metabolic sequences leading to ...
Ross and Wilson anatomy and physiology in health and illness
(Elsevier Ltd, 2014)
Ross and Wilson has been the number one choice for over a million students since it first published, over 50 years ago. One of the world’s most popular textbooks of anatomy and physiology, it introduces the structure and ...
Wireless communications: principles and practice
(Prentice - Hall, 2002)
Wireless Communications, Second Edition is the definitive professional's overview of wireless communications technology and system design. Building on his classic first edition, Theodore S. Rappaport reviews virtually every ...
Optical fiber communications: principles and practice
(Pearson Education, 2009)
This text succeeds in giving a practical introduction to the fundamentals, problems and techniques of design and utilisation of optical fiber systems. It is respected as the most comprehensive and practical book in the ...
The chemistry of dienes and polyenes; Volume 2
(John Wiley, 2000)
This volume focuses on the chemistry of dienes and polyenes, which are an extremely important group of chemicals in the investigation of different types of syntheses based on the Diels-Adler reactions that allows for ...