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Principles of service marketing and management
(Prentice Hall, 2001)
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ...
Marketing management
(Prentice-Hall, 2001)
Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...