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Fashion marketing
(Wiley-Blackwell, 2009)
The fashion marketing process covers the role of marketing in the fashion
industry and the ethical issues raised by marketing in this context, with some practical examples of the work of fashion marketers.
Fashion marketing
(Wiley-Blackwell, 2009)
Marketing is now a firmly established element of most fashionand clothing courses. Fashion Marketing is written to meetstudents’ requirements and has many features making itessential reading for anyone involved in the ...