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Marketing management
(Prentice Hall, 2012)
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Strategic management: an integrated approach
(South-Western Cengage Learning, 2012-02-21)
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research ...
Management information systems: managing the digital firm
(Pearson Prentice-Hall, 2012)
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting ...