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Strategic Brand Management :Building, Measuring, and Managing Brand Equity
(Pearson:, 2013)
This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...