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Principles of marketing
(Pearson Prentice Hall, 2012)
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ...
Principles of marketing
(Prentice Hall, 2000)
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...