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Marketing management
(Prentice Hall, 2012)
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing management
(Pearson Prentice-Hall, 2006)
Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...