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Encyclopedia of management
(Thomson Gale, 2006)
This specialized desktop-style encyclopedia contains more than 300 essays covering management topics such as Angels and venture capitalists, Franchising, Japanese management, Outsourcing and offshoring, and Zero sum game. ...
Marketing management
(Pearson Prentice-Hall, 2006)
Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...