Search
Now showing items 11-20 of 20
International business: competing in the global marketplace
(McGraw-Hill Irwin, 2009)
Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience ...
Marketing management
(Prentice-Hall, 2001)
Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ...
Land rights, land disputes and land administration in Bangladesh - a critical study
(2015-09-23)
The article examines the various ways to ensure land rights and also recommends different mechanism to settle land dispute. It is also intended to highlight the problems of present land administration of Bangladesh and to ...
Fundamentals of financial management
(Thomson: South-western, 2007)
The market leader, Brigham/Houston, continues to grow in reputation and amount of users as the most effective approach for teaching the first undergraduate corporate finance course. The seamless, integrated ancillary ...
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...
Fundamentals of financial management
(Cengage Learning, 2009-02-06)
Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E presents a solid, focused foundation in financial basics punctuated with timely actual examples, end-of-chapter applications, and Integrated Cases that make it ...
Management information systems: managing the digital firm
(Pearson Prentice-Hall, 2012)
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting ...
Marketing management
(Pearson Prentice-Hall, 2006)
Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ...
Fundamentals of human resource management
(John Wiley & Sons, Inc., 2010)
Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ...
Management: a global perspective
(Tata McGraw-Hill, 2005)
A revision of one of the classic management textbooks, this edition features a new pronounced emphasis on global management. The research and examples have been thoroughly updated to reflect he most current developments ...