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Now showing items 11-12 of 12
Principles of marketing
(Prentice Hall, 2000)
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...
Marketing research: an applied approach
(Pearson Education, 2007)
This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ...