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Now showing items 31-40 of 57
Advertising and promotion: an integrated marketing communications perspective
(The McGraw−Hill, 2003)
the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...
Ivan Turgenev's "Fathers and Sons": A Study Guide from Gale's "Novels for Students" (Volume 16, Chapter 4)
(Gale, 2003)
The generation gap between the fathers and sons in the story neatly symbolized the current political debates between the older reactionaries and the younger radicals. Bazarov is a nihilist who scorns the purposelessness ...
Fundamentals of spun yarn technology
(CRC Press, 2003)
Fundamentals of Spun Yarn Technology presents complete coverage of yarn manufacture and technology and current research findings on the structure and properties of spun yarns. Written by a well-known and respected authority ...
Cheshire, fifoot and furmston's law of contract
(Lexis Nexis Butterworths, 2003)
Cheshire, Fifoot & Furmston's Law of Contract stands as one of the classic textbooks on contract law more than 50 years after the publication of the first edition. Michael Furmston combines an authoritative account of the ...
International human rights law: a practical approach
(Pearson Education, 2003)
For undergraduate (LLB) and postgraduate (LLM) courses in International Human Rights Law and International Relations. The primary aim of this new book is to provide students, academics and legal practitioners with a ...
Polymer physics
(Oxford University Press, 2003)
Polymer Physics thoroughly details the fundamental concepts of polymer melts, solutions, and gels in terms of both static structure and dynamics. It goes beyond other introductory polymer texts, deriving the essential tools ...
Applied statistics and probability for engineers
(John Wiley, 2003)
This best-selling engineering statistics text provides a practical approach that is more oriented to engineering and the chemical and physical sciences than many similar texts. It's packed with unique problem sets that ...
Handbook of yarn production: technology, science and economics
(Woodhead and CRC Press, 2003)
Written by one of the world's leading experts, Handbook of yarn production: technology, science and economics is an authoritative and comprehensive guide to textile yarn manufacturing. The book is designed to allow readers ...
Contract law
(Palgrave Macmillan, 2003)
This overview of contract law explains concepts clearly and concisely, in an informal, humorous style. For ease of reading and understanding, the book omits footnotes that often increase the difficulty and complexity of ...
Maxwell on The Interpretation of Statutes
(Butterworths, 2003)
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original ...