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Marketing 3.0: from products to customers to the human spirit
(John Wiley, 2010)
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...
Consumer Behavior :Building Marketing Strategy
(McGraw-Hill/Irwin, 2010)
Marketing attempts to influence the way consumers
behave. These attempts have implications for the organizations
making them, the consumers they are trying
to influence, and the society in which these attempts
occur. ...
Pharmaceutical statistics: practical and clinical applications
(Informa Healthcare USA, 2010)
Through the use of practical examples and solutions, Pharmaceutical statistics: practical and clinical applications, Fifth edition provides the most complete and comprehensive guide to the various statistical applications ...
Introduction to power electronics
(bookboon.com, 2010)
Power Electronics is the technology associated with efficient conversion, control and conditioning of electric power from its available input into the desired electrical output form. The field of the book is concerned of ...
Computer organization and architecture: designing for performance
(Pearson Education, 2010)
Four-time winner of the best Computer Science and Engineering textbook of the year award from the Textbook and Academic Authors Association, Computer Organization and Architecture: Designing for Performance provides a ...
Chemistry essentials for dummies
(Wiley Publishing, 2010)
Chemistry Essentials For Dummies contains content focused on key topics only, with discrete explanations of critical concepts taught in a typical two-semester high school chemistry class or a college level Chemistry I ...
Fundamentals of human resource management
(John Wiley & Sons, Inc., 2010)
Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ...
The adventures of robinson crusoe : calico illustrated classics
(Magic Wagon, 2010)
In Daniel Defoe's classic tale of survival and courage, Robinson Crusoe is shipwrecked on a deserted island. He uses his wits and resources to build shelter, farm, and survive for twenty-eight years! Crusoe's adventures ...
Pharmaceutical process engineering
(Informa Healthcare, 2010)
With step-by-step methods of drug production and knowledge of major unit operations and key concepts of pharmaceutical engineering, this guide will help to improve communication among the varied professionals working in ...
Crystal structure analysis: a primer
(Oxford University Press, 2010)
Crystal Structure Analysis, Third Edition, explains how and why the detailed three-dimensional architecture of molecules can be determined by an analysis of the diffraction patterns obtained when X-rays or neutrons are ...