Supply chain management
Date
2007Metadata
Afficher la notice complèteRésumé
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the strategic importance of supply chain thinking and support their ideas with evidence that can be built using models.
Collections
- Business [120]
Related items
Showing items related by title, author, creator and subject.
-
Strategic Brand Management :Building, Measuring, and Managing Brand Equity
(Pearson:, 2013)This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ... -
Management information systems: managing the digital firm
(Pearson Education, 2016)In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how ... -
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...
