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dc.contributor.authorEdited by Easey, Mike
dc.date.accessioned2018-11-29T04:44:25Z
dc.date.available2018-11-29T04:44:25Z
dc.date.issued2009
dc.identifier.citationEdited by Easey, Mike (2009). Fashion marketing. 3rd ed. West Sussex : Wiley-Blackwell.en_US
dc.identifier.isbn9781405139533
dc.identifier.urihttp://hdl.handle.net/123456789/1146
dc.description.abstractMarketing is now a firmly established element of most fashionand clothing courses. Fashion Marketing is written to meetstudents’ requirements and has many features making itessential reading for anyone involved in the fashion and clothingbusiness: deals with contemporary issues in fashion marketing, up-to-date examples of global good practice, exclusively about fashion marketing, a unique contribution on range planning with a practicalblend of sound design sense and commercial realism, a balance of theory and practice, with examples toillustrate key concepts, clear worked numerical examples to ensure that the ideasare easily understood and retained, over 50 diagrams, a glossary of the main fashion marketing terms and aguide to further reading, a systematic approach to fashion marketing, not hyperboleor speculation. The new edition has been updated throughout with new material ondifferent promotional media, visual marketing and internationalmarketing research; and new coverage of internal marketing, supplychain management, international marketing communications as well asthe role of the internet.en_US
dc.language.isoenen_US
dc.publisherWiley-Blackwellen_US
dc.subjectFashion merchandisingen_US
dc.titleFashion marketingen_US
dc.typeBooken_US


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