| dc.contributor.author | Okonkwo, Uche | |
| dc.date.accessioned | 2018-12-01T06:09:28Z | |
| dc.date.available | 2018-12-01T06:09:28Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Okonkwo, Uche (2007). Luxury fashion branding: trends, tacticts, techniques. New York : Palgrave Macmillan. | en_US |
| dc.identifier.isbn | 9780230521674 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1147 | |
| dc.description.abstract | This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | Luxary fashion branding | en_US |
| dc.subject | Luxary fashion consumer | en_US |
| dc.subject | Digital luxary | en_US |
| dc.title | Luxury fashion branding: trends, tacticts, techniques | en_US |
| dc.type | Book | en_US |
