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Customers’ attitude towards wireless internet services in Bangladesh : an empirical study comparing WIMAX based and EDGE/EVDO based internet service
(Journal of Business and Technology (Dhaka), 2011)
This study is an attempt to measure the attitude of customers towards the wireless Internet services in Bangladesh based on the Mertin Fishbein’s multi attribute attitude model. Some salient attributes (i.e., speed, ...
Customers’ attitude towards e-commerce in Bangladesh : an empirical study on some selected B2C e-commerce sites
(Journal of Business and Technology (Dhaka), 2015)
This study aims at identifying salient attributes of e-commerce sites in Bangladesh. The study tries to assess the perception of customers about the performance of major-e-commerce sites on those attributes. Eighteen
potential ...
Factors affecting consumers’ purchasing decision of toiletries products : an empirical study on Square Toiletries in Khulna city
(Journal of Business and Technology (Dhaka), 2014)
This study is an attempt to identify the factors which affect consumers in purchasing toiletries products in Khulna City, Bangladesh. Data were collected from Consumers of the city using structured questionnaire. More or ...