Building corporate image through recruitment advertising: interface between human resource and marketing

Abstract

This study recommends that HR is a very important tool in building the corporate image of any organization companies need to the more pragmatic and innovative in evolving their PR strategy to attract and retain high talent and thereby strengthening the equity of the corporate brand in the employment market. If that promise is delivered through strategic recruitment ads with opportunity for realistic preview of the job on the stake we will be able to witness a high inflow of job seekers with a better retention rate.