Building corporate image through recruitment advertising: interface between human resource and marketing

dc.contributor.author	Hossain, Anwar
dc.contributor.author	Aktar, Md. Nahid
dc.date.accessioned	2019-07-23T05:14:41Z
dc.date.available	2019-07-23T05:14:41Z
dc.date.issued	2019-07-22
dc.identifier.citation	Hossain, Anwar & Aktar, Md. Nahid. Building corporate image through recruitment advertising: interface between human resource and marketing.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/1286
dc.description.abstract	This study recommends that HR is a very important tool in building the corporate image of any organization companies need to the more pragmatic and innovative in evolving their PR strategy to attract and retain high talent and thereby strengthening the equity of the corporate brand in the employment market. If that promise is delivered through strategic recruitment ads with opportunity for realistic preview of the job on the stake we will be able to witness a high inflow of job seekers with a better retention rate.	en_US
dc.language.iso	en	en_US
dc.subject	Recruitment advertising	en_US
dc.subject	HR	en_US
dc.title	Building corporate image through recruitment advertising: interface between human resource and marketing	en_US
dc.type	Article	en_US