Human resource management and strategic planning for non-profit organisations

Abstract

To be effective an organization has to formulate its strategic plan and link it up with detailed operational plan. Whether it is in respect of social marketing or human resources. In the absence of the strategic plan the operational plans become income incoherent, directionless and fragmented manifestation of managerial wills, often conflicting each other or even attempts to identify the strategic issues as derived from strategic marketing for the non-profit organizations with emphasis on human resource management.