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| dc.contributor.author | Perreault, William D. | |
| dc.contributor.author | McCarthy, E. Jerome | |
| dc.date.accessioned | 2019-11-20T06:53:45Z | |
| dc.date.available | 2019-11-20T06:53:45Z | |
| dc.date.issued | 2002 | |
| dc.identifier.citation | Perreault, William D. and McCarthy, E. Jerome (2002). Basic marketing: a global managerial approach. 14th ed. New York : McGraw-Hill/ Irwin. | en_US |
| dc.identifier.isbn | 0072409479 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1332 | |
| dc.description.abstract | This book is about marketing and marketing strategy planning. And, it essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | McGraw-Hill/ Irwin | en_US |
| dc.subject | Marketing-management | en_US |
| dc.title | Basic marketing: a global managerial approach | en_US |
| dc.type | Book | en_US |
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- Introductory pages.pdf
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- 1. Chapter 1-2.pdf
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- 2. Chapter 3-4.pdf
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- 3. Chapter 5-6.pdf
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- 4. Chapter 7-8.pdf
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- Appendix, index & others.pdf
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