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dc.contributor.authorPerreault, William D.
dc.contributor.authorMcCarthy, E. Jerome
dc.date.accessioned2019-11-20T06:53:45Z
dc.date.available2019-11-20T06:53:45Z
dc.date.issued2002
dc.identifier.citationPerreault, William D. and McCarthy, E. Jerome (2002). Basic marketing: a global managerial approach. 14th ed. New York : McGraw-Hill/ Irwin.en_US
dc.identifier.isbn0072409479
dc.identifier.urihttp://hdl.handle.net/123456789/1332
dc.description.abstractThis book is about marketing and marketing strategy planning. And, it essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.en_US
dc.language.isoenen_US
dc.publisherMcGraw-Hill/ Irwinen_US
dc.subjectMarketing-managementen_US
dc.titleBasic marketing: a global managerial approachen_US
dc.typeBooken_US


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