| dc.contributor.author | Clow, Kenneth E. | |
| dc.contributor.author | Baack, Donald E. | |
| dc.date.accessioned | 2020-02-03T08:41:59Z | |
| dc.date.available | 2020-02-03T08:41:59Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Clow, Kenneth E. and Baack, Donald E. (2014). Integrated advertising, promotion, and marketing communications. 6th ed. Pearson Education. | en_US |
| dc.identifier.isbn | 9789332518377 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/1349 | |
| dc.description.abstract | Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson Education | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Marketing communication | en_US |
| dc.title | Integrated advertising, promotion, and marketing communications | en_US |
| dc.type | Book | en_US |
