Principles of marketing
التاريخ
1999المؤلف
Kotler, Philip
Armstrong, Gary
Saunders, John
Wong, Veronica
واصفات البيانات
عرض سجل المادة الكاملالخلاصة
Following extensive market research throughout Europe, this Second European
Edition of Principles of Marketing provides significant improvements in content
and structure, illustrative examples and case material, pedagogical features and
text design. The content and structure have been changed to meet the needs of the user and
take in new market developments.
حاويات
- Business [120]