Principles of marketing

dc.contributor.author	Kotler, Philip
dc.contributor.author	Armstrong, Gary
dc.contributor.author	Saunders, John
dc.contributor.author	Wong, Veronica
dc.date.accessioned	2023-05-13T04:23:27Z
dc.date.available	2023-05-13T04:23:27Z
dc.date.issued	1999
dc.identifier.citation	Kotler, Philip...[et al.] (1999). Principles of marketing. 2nd European ed. London : Prentice Hall Europe.	en_US
dc.identifier.isbn	0-13-262254-8
dc.identifier.uri	http://182.160.97.198:8080/xmlui/handle/123456789/1480
dc.description.abstract	Following extensive market research throughout Europe, this Second European Edition of Principles of Marketing provides significant improvements in content and structure, illustrative examples and case material, pedagogical features and text design. The content and structure have been changed to meet the needs of the user and take in new market developments.	en_US
dc.language.iso	en	en_US
dc.publisher	Prentice Hall Europe	en_US
dc.subject	Marketing	en_US
dc.title	Principles of marketing	en_US
dc.type	Book	en_US