Pharmaceutical marketing: a practical guide
dc.contributor.author | Dogramatzis, Dimitris | |
dc.date.accessioned | 2024-01-17T10:43:45Z | |
dc.date.available | 2024-01-17T10:43:45Z | |
dc.date.issued | 2002 | |
dc.identifier.citation | Dogramatzis, Dimitris (2002). Pharmaceutical marketing: a practical guide. Boca Raton : Taylor & Francis. | en_US |
dc.identifier.isbn | 1-57491-118-X | |
dc.identifier.uri | http://182.160.97.198:8080/xmlui/handle/123456789/1526 | |
dc.description.abstract | Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy. | en_US |
dc.language.iso | en | en_US |
dc.publisher | CRC Press | en_US |
dc.subject | Pharmaceutical marketing | en_US |
dc.title | Pharmaceutical marketing: a practical guide | en_US |
dc.type | Book | en_US |
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Pharmacy [209]