Journal of Business and Technology

Abstract

The business scenario is in a state of constant change, influenced by numerous factors such as, digital transformation of work, shifting consumers‘ behaviors and changing external environment. Hence, businesses need strategies concerning operations management, consumers‘ behaviors, talent management, sales management, and the industry-academia relations to adapt with these changes. In this special issue, the contributors delved into the dynamics of these issues exploring how businesses can adapt and thrive. From innovative advertising to strategic practices, the articles presented in this issue have a comprehensive view of current trends and future directions of the business.