• English
    • français
    • português
    • العربية
  • English 
    • English
    • français
    • português
    • العربية
  • Login
View Item 
  •   NUB IR
  • Books : Recommended Readings
  • Business
  • View Item
  •   NUB IR
  • Books : Recommended Readings
  • Business
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Strategic brand management: building, measuring, and managing brand equity

Thumbnail
View/Open
Kevin Lane Keller Strategic Brand Management_ Building, Measuring, and Managing Brand Equity, 4th Edition 2012.pdf (19.56Mb)
Date
2013
Author
Keller, Kevin Lane
Metadata
Show full item record
Abstract
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
URI
http://hdl.handle.net/123456789/227
Collections
  • Business [120]

Related items

Showing items related by title, author, creator and subject.

  • Thumbnail

    Strategic Brand Management :Building, Measuring, and Managing Brand Equity 

    Keller, Kevin Lane (Pearson:, 2013)
    This book deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize,perhaps one of the most valuable assets ...
  • Thumbnail

    Management information systems: managing the digital firm 

    Laudon, Kenneth C.; Laudon, Jane P. (Pearson Education, 2016)
    In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how ...
  • Thumbnail

    Management information systems: managing the digital firm 

    Laudon, Kenneth C.; Laudon, Jane P. (Pearson Prentice-Hall, 2012)
    Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting ...

copyright © 2023  Library and Information Department, Northern University Bangladesh
Contact Us | Send Feedback
Theme by 
Atmire NV
 

 

Browse

All of NUB IRCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

copyright © 2023  Library and Information Department, Northern University Bangladesh
Contact Us | Send Feedback
Theme by 
Atmire NV