Strategic brand management: building, measuring, and managing brand equity
Date
2013Metadata
Afficher la notice complèteRésumé
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Collections
- Business [120]
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