استعرض Books : Recommended Readings حسب المؤلف "Kanuk, Leslie Lazar"
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Consumer Behavior
Schifftnan, Leon G.; Kanuk, Leslie Lazar (Prentice-Hal, 2007)This Book introduces the reader to the study of consumer behavior, its diversity, its development, and the role of consumer research. It concludes with a detailed discussion of ethical considerations in marketing and ...