استعرض Books : Recommended Readings حسب المؤلف "Perreault, William D."
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Basic marketing: a global managerial approach
Perreault, William D.; McCarthy, E. Jerome (McGraw-Hill/ Irwin, 2002)This book is about marketing and marketing strategy planning. And, it essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.