Parcourir Books : Recommended Readings par auteur "Czinkota, Michael R."
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International marketing
Czinkota, Michael R.; Ronkainen, Ilkka A. (Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ...