Parcourir Books : Recommended Readings par sujet "Promotion"
Voici les éléments 1-2 de 2
-
Advertising and promotion: an integrated marketing communications perspective
(The McGraw−Hill, 2003)the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ... -
Integrated advertising, promotion, and marketing communications
(Pearson Education, 2014)Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends ...