Browsing Books : Recommended Readings by Subject "Promotion"

Now showing items 1-2 of 2

    • Advertising and promotion: an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
      the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...

    • Integrated advertising, promotion, and marketing communications 

      Clow, Kenneth E.; Baack, Donald E. (Pearson Education, 2014)
      Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The carefully integrated approach of this text blends ...