Browsing Books : Recommended Readings by Author "Kartajaya, Hermawan"
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Marketing 3.0: from products to customers to the human spirit
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (John Wiley, 2010)In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ...