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An introduction to international marketing: a guide to going global
(Kogan Page, 1998)
This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
Principles of marketing
(Prentice Hall Europe, 1999)
Following extensive market research throughout Europe, this Second European
Edition of Principles of Marketing provides significant improvements in content
and structure, illustrative examples and case material, pedagogical ...