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Now showing items 11-14 of 14
Essentials of marketing communications
(Pearson Education, 2006)
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ...
Principles of marketing
(Prentice Hall, 2000)
This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ...
Marketing research: an applied approach
(Pearson Education, 2007)
This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ...
Principles of marketing
(Prentice Hall Europe, 1999)
Following extensive market research throughout Europe, this Second European
Edition of Principles of Marketing provides significant improvements in content
and structure, illustrative examples and case material, pedagogical ...