Books : Recommended Readings: التقديمات الحديثة
الآن تُعرض المواد 961 -- 980 من 1139
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Essentials of marketing communications
(Pearson Education, 2006)Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ... -
Advertising, promotion and other aspects of integrated marketing communications
(Thomson South-Western, 2007)The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ... -
Industrial Organization: a strategic approach
(Irwin McGraw-Hill, 2014)Through an effective blend of analysis and examples this text integrates the game theory revolution with the traditional understanding of imperfectly competitive markets. The book’s focus is on strategic competition and ... -
Industrial organization: a contract based approach
(2014)Industrial Organization, a Contract Based approach (aka IOCB) offers a extensive and an up-to-date panorama of Industrial Organization aimed at advanced undergraduates; it should also appeal to graduates, academics and ... -
The fault in our stars
(Penguin Group, 2012)Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters ... -
Marketing 3.0: from products to customers to the human spirit
(John Wiley, 2010)In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ... -
Core concepts of marketing
(Global Text Project, 2008)Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ... -
Introduction to Toxicology
(Taylor & Francis Ltd, 1995)A unique book providing invaluable reading not only for students and teachers, but also for scientists working in related fields and industry. Provides a comprehensive introduction to the subject as whole. -
The islamic law of succession
(Darussalam, 2005)Islam has given guidance in all aspects of life including the law of succession so that each eligible person gets the due share. Although the distribution of inheritance is an important topic for everyone of us but books ... -
Essentials of physical chemistry
(S. Chand, 2012)The essentials of physical chemistry is maintains its effective and proven features – clear and friendly writing style, scientific accuracy, strong exercises, step-by-step solved problems,modern approach and design. The ... -
Constitutional & administrative law
(Cavendish Publishing, 2002)First of all we read the title of the book. We also look through the book to get an idea about the book. Then read the preface & content of the book properly and try to understand the theme of the book. After that we will ... -
Electoral reform in Bangladesh 1972-2008
(Palok Publishers, 2012)This study has attempted to analyse the contextual examination of Electoral Reform that was carried out since the establishment of the Bangladesh Election Commission (BEC) in 1972 till 2008 which culminated in the most ... -
Harper’s Illustrated Biochemistry
(McGraw-Hill, 2014-06-08)The authors and publisher are pleased to present the twenty-sixth edition of Harper’s Illustrated Biochemistry. A major goal of the authors continues to be to provide both medical and other students of the health sciences ... -
Exploring bioethics
(Education Development Center, 2009)Exploring Bioethics gives students an opportunity to grapple with some of the most challenging and engaging ethical issues our society is facing as a consequence of advances in the life sciences.The structure of these ... -
Principles of accounting
(South-Western Cengage Learning, 2011)Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ... -
Logistics & supply chain management
(Pearson Education Limited, 2011)Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is ... -
Fundamentals of human resource management
(John Wiley & Sons, Inc., 2010)Written in a clear, lively, concise, and conversational style, this book provides Human Resource professionals with an in-depth look at critical issues in human resource management (HRM). The tenth edition includes an ... -
Strategic brand management: building, measuring, and managing brand equity
(Pearson Education Limited, 2013)Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ... -
Managerial accounting
(South-Western Cengage Learning, 2011)Crosson/ Needles delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations ... -
Financial management: theory and practice
(South-Western Cengage Learning, 2011)Give future and current managers a thorough understanding of the financial theory that is essential for developing and implementing effective financial strategies in business today. Brigham/Ehrhardt's leading Financial ...
