Books : Recommended Readings: Recent submissions
Voici les éléments 941-960 de 1139
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Schaum's outline of theory and problems of vector analysis and an introduction to tensor analysis
(McGraw-Hill, 1959)This book is designed to be used either as a textbook for a formal course in vector analysis or as a very useful supplement to all current standard texts. It should also be of considerable value to those taking courses in ... -
Marketing research: an applied approach
(Pearson Education, 2007)This 3rd edition of Marketing research: an applied approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques ... -
Basic epidemiology
(World Health Organization, 2006)The second edition of this popular textbook provides an introduction to the principles and methods of epidemiology. Since publication of the first edition in 1993, Basic epidemiology has become a standard reference for ... -
Introduction to computers
(Tata McGraw - Hill, 2006)This completely revised edition of Introduction to Computers offers a comprehensive grounding in computer concepts, reflecting some of the latest advances in technology, to prepare students for the next level of computer ... -
Applied biopharmaceutics & pharmacokinetics
(McGraw-Hill, 2007)Applied Biopharmaceutics and Pharmacokinetics provides the reader with a basic understanding of the principles of biopharmaceutics and pharmacokinetics as applied to drug product development and drug therapy. The revised ... -
Introduction to toxicology
(Taylor & Francis, 2002)The fundamental principles of absorption, distribution, metabolism and excretion are described in the introductory chapters, as are the types of exposure and response. In subsequent chapters these are clarified with the ... -
Services Marketing: concepts, strategies & cases
(South-Western Cengage Learning, 2011)Hoffman and Bateson's Services marketing: concepts, strategies and cases examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ... -
Principles of service marketing and management
(Prentice Hall, 2001)Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ... -
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ... -
An introduction to international marketing: a guide to going global
(Kogan Page, 1998)This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. -
International marketing management: text and cases
(SAGE Publications, 2008)This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ... -
International marketing: emerging markets
(Emerald Group Publishing, 2011)The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an ... -
International marketing: analysis and strategy
(Routledge, 2004)Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ... -
International marketing
(McGraw-Hill/ Irwin, 2011)Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ... -
Optical Wireless Communications: system and channel modelling with MATLAB ®
(CRC Press, 2014)Detailing a systems approach, Optical Wireless Communications: System and Channel Modelling with MATLAB®, is a self-contained volume that concisely and comprehensively covers the theory and technology of optical wireless ... -
Pharmaceutical Engineering:principles and practices
(Vallabh Prakashan, 2014)Pharmaceutical Engineering: principles and practices deals with unit operations and processes utilized in the production of bulk drugs, dosage forms and biological products. There is a proper blend of physical, chemical ... -
Pharmaceutical packaging technology
(Taylor & Francis, 2000)Pharmaceutical packaging requires a greater knowledge of materials and a greater intensity of testing than most other packed products, not to mention a sound knowledge of pharmaceutical products and an understanding of ... -
International marketing
(Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ... -
Consumer behaviour: a European perspective
(Prentice Hall, 2006)Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ... -
Basics Marketing 01: Consumer Behaviour
(AVA Publishing, 2009)An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ...
