Books : Recommended Readings: Recent submissions
Now showing items 1081-1100 of 1112
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Indian English Literature
(Sarup and Sons, 2001)Indian English literature: a new perspective is a critical venture to secrutinize the creative urge and narrative art of Indian writers and poets. The book is carved out in its new get up by assimilating twenty papers ... -
Fundamentals of electric circuits
(McGraw-Hill, 2009)Alexander and Sadiku's fourth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more ... -
Marketing management
(Prentice Hall, 2012)Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. -
Marketing management
(Pearson Prentice-Hall, 2006)Marketing management highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new ... -
Marketing management
(Prentice-Hall, 2001)Marketing management is a classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions ... -
Fundamentals of electric circuits
(McGraw-Hill, 2006)Alexander and Sadiku's third edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more ... -
A house for Mr. Biswas
(Vintage, 2001)The early masterpiece of V. S. Naipaul's brilliant career, A House for Mr. Biswas is an unforgettable story inspired by Naipaul's father that has been hailed as one of the twentieth century's finest novels. In his ... -
Principles of marketing
(Prentice Hall, 2000)This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the ... -
Principles of marketing
(Pearson Prentice Hall, 2012)Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, ... -
Management
(Prentice Hall-Pearson Education, 2010)This book is about management and managers. Managers are the one thing that all organizations—no matter the size, kind, or location—need. And there’s no doubt that the world managers face has changed, is changing, and will ... -
Investments
(The McGraw-Hill/Irwin, 2011)Investments sets the standard for graduate/MBA investments textbooks with a perfect blend of theory and practice, appropriate rigor, and a clear writing style.The unifying theme throughout the text is that investors' ... -
Electrical power systems
(New Age International, 2006)Generation, Transmission and Distribution systems are the main components of an electric power system. Generating stations and distribution systems are connected through transmission lines. Normally, transmission lines ... -
Optical fiber communications
(McGraw-Hill, 2000)Optical-fiber-based telecommunication networks have become a major information-transmission-system, with high capacity links encircling the globe in both terrestrial and undersea installations. Numerous passive and active ... -
Field and wave electromagnetics
(Addison-Wesley Publishing, 1983)Respected for its accuracy, its smooth and logical flow of ideas, and its clear presentation, Field and Wave Electromagnetics has become an established textbook in the field of electromagnetics. This book builds the ... -
Advertising and promotion: an integrated marketing communications perspective
(The McGraw−Hill, 2003)the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ... -
Power system analysis
(WCB/ McGraw-Hill, 1999)This text is intended for undergraduates studying power system analysis and design. It gives an introduction to fundamental concepts and modern topics with applications to real-world problems. This is the first text in ... -
Introduction to electric circuits
(John Wiley and Sons, 2014)The central theme of Introduction to Electric Circuits is the concept that electric circuits are part of the basic fabric of modern technology. Given this theme, we endeavor to show how the analysis and design of electric ... -
Fundamentals of electric circuits
(McGraw-Hill, 2013)Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more ... -
Managerial accounting
(McGraw-Hill Irwin, 2008)It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to ... -
Accounting Principles
(John Wiley & Sons, Inc., 2012)Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...
