Books : Recommended Readings: Recent submissions

Now showing items 1121-1139 of 1139

    • Field and wave electromagnetics 

      Cheng, David K. (Addison-Wesley Publishing, 1983)
      Respected for its accuracy, its smooth and logical flow of ideas, and its clear presentation, Field and Wave Electromagnetics has become an established textbook in the field of electromagnetics. This book builds the ...

    • Advertising and promotion: an integrated marketing communications perspective 

      Belch, George E.; Belch, Michael A. (The McGraw−Hill, 2003)
      the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order ...

    • Power system analysis 

      Saadat, Hadi (WCB/ McGraw-Hill, 1999)
      This text is intended for undergraduates studying power system analysis and design. It gives an introduction to fundamental concepts and modern topics with applications to real-world problems. This is the first text in ...

    • Introduction to electric circuits 

      Svoboda, James A.; Dorf, Richard C. (John Wiley and Sons, 2014)
      The central theme of Introduction to Electric Circuits is the concept that electric circuits are part of the basic fabric of modern technology. Given this theme, we endeavor to show how the analysis and design of electric ...

    • Fundamentals of electric circuits 

      Alexander, Charles K.; Sadiku, Matthew N. O. (McGraw-Hill, 2013)
      Alexander and Sadiku's fifth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more ...

    • Managerial accounting 

      Garrison, Ray H.; Noreen, Eric W.; Brewer, Peter C. (McGraw-Hill Irwin, 2008)
      It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to ...

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2012)
      Accounting Principles introduces challenging accounting concepts with examples that are already familiar to the student, it connects to students and increases motivation, a key driver of student time spent on assignments ...

    • Accounting Principles 

      Weygandt, Jerry J.; Kimmel, Paul D.; Kieso, Donald E. (John Wiley & Sons, Inc., 2008)

    • Managing business ethics: straight talk about how to do it right 

      Trevino, Linda K.; Nelson, Katherine A. (John Wiley & Sons, INC., 2011)

    • Business research methods 

      Zikmund, William G.; Babin, Barry J.; Carr, Jon C.; Griffin, Mitch (South-Western Cengage Learning, 2009-08-01)

    • Research methodology: methods and techniques 

      Kothari, C.R. (New age international limited publishers, 2004)
      This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...

    • Research methodology: methods and techniques 

      Kothari, C.R. (New age international limited publishers, 2005)
      This second edition has been thoroughly revised and updated and efforts have been made to enhance the usefulness of the book. In this edition a new chapter the computer : its role in research have been added keeping in ...

    • Fundamentals of digital logic with verilog design 

      Brown, Stephen; Vranesic, Zvonko (McGraw-Hill, 2003)
      This book is intended for an introductory course in digital logic design which is a basic course in most electrical and computer engineering programs. A successful designer of digital logic circuits needs a good understanding ...

    • Optical fiber communications: principles and practice 

      Senior, John M. (Pearson Education, 2009)
      This text succeeds in giving a practical introduction to the fundamentals, problems and techniques of design and utilisation of optical fiber systems. It is respected as the most comprehensive and practical book in the ...

    • High voltage engineering 

      Wadhwa, C. L. (New Age International, 2007)
      The book provides a clear, systematic and exhaustive exposition of various discussions of High Voltage Engineering. Generation of a.c., d.c. and impulse voltage for testing of electrical equipments as per standard ...

    • Corporate Social Responsibility 

      Crowther, David; Aras, Guler (Bookboon.com, 2008)

    • Business ethics: A manual for managing a responsible business enterprise in emerging market economies 

      A publication of the good governance program, U.S. Department of Commerce (U.S. Department of Commerce, International Trade Administration, 2004)
      This manual is intended to provide general guidance for businesses and practitioners in better understanding emerging global standards of responsible business conduct.

    • Notes on business ethics 

      Gray, James W. (Ethical realism, 2011-06-22)
      Selection and arrangement of content as a collection of business ethics is copyrighted by Gray, James W. This e-book contains notes for Business ethics. It introduces moral philosophy, meta-ethics, moral theories, and apply ...

    • Business ethics 

      Cruz-Cruz, Jose A.; Frey, William (Houston, Texas: Rice University, 2009-01-02)
      Selection and arrangement of content as a collection of Business Ethics is copyrighted by William Frey. It is licensed under the Creative Commons Attribution 2.0 licence. While many courses using this title place emphasis ...