Books : Recommended Readings: Recent submissions
Now showing items 921-940 of 1112
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Principles of service marketing and management
(Prentice Hall, 2001)Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, ... -
SPSS base 16.0 user’s guide
(SPSS Inc., 2007)The SPSS Base 16.0 User's Guide is a comprehensive reference for using SPSS. At over 700 pages, the guide includes overviews of the interface and help section; editing, preparing, and transforming data; creating, handling, ... -
An introduction to international marketing: a guide to going global
(Kogan Page, 1998)This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. -
International marketing management: text and cases
(SAGE Publications, 2008)This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International ... -
International marketing: emerging markets
(Emerald Group Publishing, 2011)The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an ... -
International marketing: analysis and strategy
(Routledge, 2004)Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should ... -
International marketing
(McGraw-Hill/ Irwin, 2011)Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books ... -
Optical Wireless Communications: system and channel modelling with MATLAB ®
(CRC Press, 2014)Detailing a systems approach, Optical Wireless Communications: System and Channel Modelling with MATLAB®, is a self-contained volume that concisely and comprehensively covers the theory and technology of optical wireless ... -
Pharmaceutical Engineering:principles and practices
(Vallabh Prakashan, 2014)Pharmaceutical Engineering: principles and practices deals with unit operations and processes utilized in the production of bulk drugs, dosage forms and biological products. There is a proper blend of physical, chemical ... -
Pharmaceutical packaging technology
(Taylor & Francis, 2000)Pharmaceutical packaging requires a greater knowledge of materials and a greater intensity of testing than most other packed products, not to mention a sound knowledge of pharmaceutical products and an understanding of ... -
International marketing
(Thomson South-Western, 2007)International marketing is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. ... -
Consumer behaviour: a European perspective
(Prentice Hall, 2006)Consumer behaviour: a European perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be ... -
Basics Marketing 01: Consumer Behaviour
(AVA Publishing, 2009)An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships ... -
Essentials of marketing communications
(Pearson Education, 2006)Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of ... -
Advertising, promotion and other aspects of integrated marketing communications
(Thomson South-Western, 2007)The text emphasizes the role of inte-grated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging and branding ... -
Industrial Organization: a strategic approach
(Irwin McGraw-Hill, 2014)Through an effective blend of analysis and examples this text integrates the game theory revolution with the traditional understanding of imperfectly competitive markets. The book’s focus is on strategic competition and ... -
Industrial organization: a contract based approach
(2014)Industrial Organization, a Contract Based approach (aka IOCB) offers a extensive and an up-to-date panorama of Industrial Organization aimed at advanced undergraduates; it should also appeal to graduates, academics and ... -
The fault in our stars
(Penguin Group, 2012)Despite the tumor-shrinking medical miracle that has bought her a few years, Hazel has never been anything but terminal, her final chapter inscribed upon diagnosis. But when a gorgeous plot twist named Augustus Waters ... -
Marketing 3.0: from products to customers to the human spirit
(John Wiley, 2010)In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. ... -
Core concepts of marketing
(Global Text Project, 2008)Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing ...
