Core concepts of marketing

dc.contributor.author	Burnett, John
dc.date.accessioned	2014-09-02T17:50:38Z
dc.date.available	2014-09-02T17:50:38Z
dc.date.issued	2008
dc.identifier.citation	Global Text Project, 2008	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/274
dc.description.abstract	Core concepts of marketing is a brief introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.	en_US
dc.language.iso	en	en_US
dc.publisher	Global Text Project	en_US
dc.subject	Marketing	en_US
dc.title	Core concepts of marketing	en_US
dc.type	Book	en_US