Browsing Science and Engineering by Subject "Fashion merchandising"

Now showing items 1-2 of 2

    • Fashion brands: branding style from Armani to Zara 

      Tungate, Mark (Kogan Page, 2005)
      Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have ...

    • Fashion marketing 

      Easey, Mike (Editor) (Wiley-Blackwell, 2009)
      The fashion marketing process covers the role of marketing in the fashion industry and the ethical issues raised by marketing in this context, with some practical examples of the work of fashion marketers.