عرض سجل المادة البسيط

dc.contributor.authorBlythe, Jim
dc.date.accessioned2014-10-15T22:19:38Z
dc.date.available2014-10-15T22:19:38Z
dc.date.issued2006
dc.identifier.citationHarlow, England : Pearson Education, 2006en_US
dc.identifier.isbn978-0-273-70205-4
dc.identifier.isbn0-273-70205-X
dc.identifier.urihttp://hdl.handle.net/123456789/286
dc.description.abstractEssentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.en_US
dc.language.isoenen_US
dc.publisherPearson Educationen_US
dc.subjectMarketingen_US
dc.titleEssentials of marketing communicationsen_US
dc.typeBooken_US


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عرض سجل المادة البسيط