Essentials of marketing communications

dc.contributor.author	Blythe, Jim
dc.date.accessioned	2014-10-15T22:19:38Z
dc.date.available	2014-10-15T22:19:38Z
dc.date.issued	2006
dc.identifier.citation	Harlow, England : Pearson Education, 2006	en_US
dc.identifier.isbn	978-0-273-70205-4
dc.identifier.isbn	0-273-70205-X
dc.identifier.uri	http://hdl.handle.net/123456789/286
dc.description.abstract	Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education	en_US
dc.subject	Marketing	en_US
dc.title	Essentials of marketing communications	en_US
dc.type	Book	en_US